Case Studies

Freelance Web Design

Overview

I started my freelance business, DouxDolci Web Design, a number of years ago as a way to get my foot in the door and learn web design professionally. Since then, I've worked with a number of small businesses and nonprofit groups, creating custom websites that fit their user's needs and could be managed without the need for a web designer.

To learn more about DouxDolci, you can visit the website here.

Keywords

Web Design, Web Development, WordPress

mEducation Alliance

Partnered with mEducation Alliance, a global education-focused nonprofit, to completely redesign their website.

  • Brand Transformation: Reimagined brand identity to be more playful and child-centric, aligning with the organization's mission and desired perception
  • Prototyping: Developed comprehensive low and high-fidelity prototypes for dozens of pages across the site
  • Pattern Library: Built a scalable pattern library with reusable components for design consistency site-wide
  • Performance Optimization: Improved site performance through image optimization, lazy loading implementation, and Cloudflare CDN integration
  • Competitive Research: Conducted competitive analysis and explored design opportunities within the education nonprofit space

STSS Inc.

Partnered with STSS Inc., a North Carolina-based temporary staffing agency, to overhaul their website's performance, search visibility, and content.

  • Performance Optimization: Identified and resolved bottlenecks affecting site speed and user experience
  • SEO Enhancement: Implemented technical SEO best practices to improve search rankings
  • Industry-Specific Pages: Created targeted landing pages for hospitality sectors (hotels, restaurants, events, catering)
  • WordPress Troubleshooting: Diagnosed and fixed plugin conflicts, theme issues, and backend errors
  • Mobile Optimization: Ensured responsive design for job seekers browsing on mobile devices
  • Local SEO: Optimized for "Cary, NC" and Triangle area searches
  • Structured Data: Added schema markup for job postings and local business information

Yvette Simmons

Designed and developed a custom website for local author Yvette Simmons to showcase her work and connect with readers.

  • Enhanced Storytelling: Crafted compelling narrative sections that highlight Yvette's personal journey and professional accomplishments to create authentic visitor engagement
  • Visual Appeal: Integrated vibrant imagery and thoughtful animations that capture her dynamic personality and literary voice
  • User Engagement: Strategically placed call-to-action buttons to drive book purchases, event registrations, and newsletter signups
  • Accessibility: Implemented WCAG standards to ensure the site is fully navigable and inclusive for all visitors

Accessibility Enhancements:

  • Added descriptive alt text to images for screen readers.
  • Conducted thorough screen reader testing to improve navigation.
  • Ensured full keyboard accessibility for all interactive elements.
  • Adjusted color contrast to meet WCAG guidelines for readability.
  • Assigned appropriate ARIA roles to buttons and navigation elements.
  • Refined the HTML structure and heading hierarchy for better screen reader interpretation.